Again he did not keep his promise: Elon Musk broke his promise in November 2022 for the third time
Elon Musk once again broke the promise he made to Twitter employees in November 2022 by signing a decision that did not surprise anyone.
On November 21, Elon Musk gathered the rest of Twitter's employees at its San Francisco headquarters to say it had laid off roughly two-thirds of its workforce in a matter of weeks, announcing that the layoffs were now over. But that promise has not been kept and it seems that he continues to lay off people.
Dozens of Twitter employees in the sales and engineering departments were laid off last week, according to company sources and social media posts from affected employees. That means Musk has made at least three rounds of layoffs since he promised not to lay off in November.
Meanwhile, Musk is also said to have given an internal directive to revamp the system used for how ads are targeted in Twitter's main stream. It's part of Musk's plan to fix the system, which is publicly rated as "the worst ad relevance in the world."
Musk's plan is to change Twitter's ad targeting to work like Google's search ads, which target primarily searched keywords rather than a user's activity and profile data. It's an approach that works well for a search engine, where people express their specific intent to find something, and it has helped Google create one of the most profitable businesses of all time. But to date, there has been no evidence that it works for any social media network.
