Top 10 OnlyFans Statistics You Must Know in 2023: Insights and Trends for Creators and Subscribers

by Flyerim
20 minutes
Top 10 OnlyFans Statistics You Must Know in 2023: Insights and Trends for Creators and Subscribers

Since its launch in November 2016, OnlyFans has transformed the way creators connect with their fans. Before OnlyFans, adult creators struggled to earn a fair income due to the high payout percentages of cam sites, some of which exceeded 40%. Aella, a leading OnlyFans creator, revealed that a previous service she used took a whopping 85% of her earnings. OnlyFans changed the game by offering creators the ability to share personalized content with their followers and earn a higher payout. As a result, adult creators flocked to the platform and promoted it on social media platforms like Reddit and Twitter, leading to its explosive growth through word of mouth. While OnlyFans started as a platform for adult content, it has since expanded to include various genres, such as fitness, music, gaming, and fashion. However, in August 2021, OnlyFans announced a controversial decision to ban explicit content from its platform, effective October 1, 2021, following pressure from banking partners and payout providers.

However, OnlyFans faced a significant backlash from creators after announcing its decision to ban explicit content from the platform. As a result, the ban was reversed a few days later. Whether you're a marketer, creator, or fan, it's crucial to stay up to date on the latest OnlyFans statistics and facts in 2023. To help you navigate the platform's latest trends and insights, here are the top 10 OnlyFans statistics that you need to know.

What is the User Count of OnlyFans?

As of January 1, 2022, OnlyFans has surpassed 150 million registered users, a significant increase from its 8 million registered users in July 2019. The platform continues to see close to 500,000 site registrations daily, according to its founder, Timothy Stokely. In 2020, OnlyFans experienced a month-over-month growth rate of 70%+, largely due to two factors: the rise of celebrity/influencer users, and the COVID-19 pandemic. Notable celebrities like Cardi B, Bella Thorne, and Swae Lee have all joined the platform, attracting significant media attention and virality on social media. Additionally, some people who lost their jobs or faced financial challenges during the pandemic turned to OnlyFans to make money. As a result, OnlyFans has witnessed tremendous growth in terms of users and revenue throughout 2020.

If you're curious about the media buzz surrounding OnlyFans, here are some of the high-profile mentions that helped bring the platform into the mainstream:

  1. Beyoncé's shoutout in the "Savage" remix: In April 2020, Queen Bey gave a nod to OnlyFans in her verse on Megan Thee Stallion's hit song, "Savage." This endorsement from one of the world's biggest superstars helped introduce the site to a wider audience.

  2. Bella Thorne's controversial debut: In August 2020, actress Bella Thorne made headlines by joining OnlyFans and reportedly earning $1 million in just 24 hours. However, some content creators criticized her for offering non-nude photos at a premium price and causing payment processing issues.

  3. Cardi B's teasing tweet: In October 2020, rapper Cardi B caused a stir by tweeting that she was considering starting an OnlyFans account. Although she ultimately decided against it, her post generated a lot of interest and speculation.

  4. Beyoncé's "Black Is King" visual album: In July 2020, Beyoncé released her "Black Is King" visual album on Disney+. The film includes a reference to OnlyFans during the song "Mood 4 Eva," further cementing the platform's place in pop culture.

By leveraging the power of celebrity endorsements and controversial moments, OnlyFans has become a major player in the world of online content creation. Keep an eye out for even more media mentions and attention-grabbing events in the future!

Number of OnlyFans Creators: How Many Content Creators are on the Platform?

The number of OnlyFans creators has grown significantly since July 2019, with over 1.5 million registered creators as of August 1, 2022. The range of earnings for creators varies greatly, with some earning hundreds, thousands, or even millions of dollars per month. Due to the lack of a search function on OnlyFans, creators typically promote their accounts on social media platforms like Instagram, Reddit, TikTok, and Twitter. Reddit has been particularly effective for NSFW content, as the top posts in NSFW subreddits often have an associated OnlyFans account. While TikTok has also been a popular platform for creators to promote their accounts, the app frequently deletes NSFW content and accounts that violate its community guidelines. However, social media platforms like TikTok still drive a significant number of registrations on OnlyFans every day, both from fans and creators.

In addition to social media platforms, some OnlyFans creators have also been using Reddit to promote their accounts. According to Aella, Reddit is one of the best places to promote an OnlyFans account as the top posts in NSFW subreddits almost always have an associated OnlyFans account. However, there is currently no search function on OnlyFans to find creators. Instead, people have to find creators through their links, social media accounts, or third-party tools.

It's important to note that OnlyFans creators differ greatly in terms of their earnings, with some making hundreds, thousands, or even millions of dollars each month. However, the platform is said to protect its creators' anonymity, which is one reason why there is no search function.

While TikTok has been a popular way for creators to promote their OnlyFans, the platform frequently deletes NSFW accounts and content due to its community guidelines. However, this type of content tends to perform well in terms of engagement, which means that it often ends up on the "For You" page. Despite the challenges posed by TikTok's moderation policies, the platform remains a key driver of new registrations on OnlyFans.

OnlyFans revenue

OnlyFans has become one of the most successful creator platforms in recent years. According to Bloomberg, the platform generated more than $2 billion in sales in 2020, with $400 million in annual net sales. The company's founder, Timothy Stokely, mentioned that OnlyFans pays out over $200 million every month to its creators. Interestingly, when COVID-19 hit in March 2020, creator platforms saw an uplift in revenue growth, and OnlyFans was the biggest winner. The platform has been growing by 70% every month since then. OnlyFans revenue has surpassed every creator platform including Patreon, Twitch, Outschool, Cameo, Bandcamp, Gumroad, and Substack. The company's revenue graph resembles a hockey stick growth, with surges boundlessly from September 2018 to July 2020. In terms of content, social media platforms like Instagram and Twitter mainly feature family-friendly content, while OnlyFans content is typically risqué, resulting in a higher degree of interaction and intimacy, which translates to higher willingness from subscribers to pay for access.

Since the COVID-19 pandemic, the platform has seen an impressive growth of 70% each month. According to Bloomberg, OnlyFans generated over $2 billion in sales in 2020, with $400 million in annual net sales. Timothy Stokely, the platform's founder, revealed that OnlyFans pays out over $200 million to creators every month. This has allowed the platform to surpass other creator platforms such as Patreon, Twitch, Outschool, Cameo, Bandcamp, Gumroad, and Substack in terms of revenue.

Compared to social media platforms like Instagram and Twitter, OnlyFans allows creators to post risqué content of themselves, which can offer a higher level of intimacy and interaction with their audience. This type of content can be attractive to users, with some willing to pay more for access to it. As a result, celebrities and influencers have started to use OnlyFans to share exclusive content with their fans. The platform's success and growth can be attributed to its unique offerings and the privacy it provides to its creators.

How does OnlyFans make money?

OnlyFans generates revenue by taking a cut of the earnings made by its creators. The platform allows creators to retain 80% of their total revenue, including earnings from subscriptions, tips, and paid messages, while OnlyFans takes the remaining 20%. The 20% fee covers the cost of payment processing, hosting, referral payments, support, and other services provided by OnlyFans. For instance, if a creator earns $1,000, OnlyFans will take $200, leaving them with $800. This business model is not unique to OnlyFans and is also employed by other companies such as Twitch, Fiverr, and Google AdSense. Thanks to this revenue sharing model, OnlyFans creators earn more than their counterparts on most other platforms. Consequently, OnlyFans has become the leading platform for adult creators.

Who is the most popular creator on OnlyFans?

OnlyFinder reports that Bryce Adams is the most popular creator on OnlyFans with 800+ photos, 100+ videos, and 9,300,000+ likes. Mags.IRL comes in second with 3,100+ photos, 400+ videos, and 8,200,000+ likes.

If you're curious about who else is making waves on the platform, we've put together a list of the most popular creators on OnlyFans as of January 2023, ranked by their total number of likes. Please note that subscribers are rounded down to the nearest ten thousand, while photos and videos are rounded down to the nearest hundred. Likes are rounded down to the nearest hundred thousand.

If you're interested in finding popular creators on OnlyFans, OnlyFinder is a great resource to check out.

Bryce Adams and Mags.IRL are the top two creators on the platform, based on the number of likes they have received.

Here is a list of the most popular creators on OnlyFans as of January 2023, based on their total number of likes:

  1. Bryce Adams - 9,300,000+ likes

  2. Mags.IRL - 8,200,000+ likes

  3. Hannah Owo - 7,900,000+ likes

  4. Ana Cheri - 7,400,000+ likes

  5. Laci Kay Somers - 7,200,000+ likes

  6. Jem Wolfie - 7,100,000+ likes

  7. Belle Delphine - 7,000,000+ likes

  8. Renee Gracie - 6,900,000+ likes

  9. Lindsey Pelas - 6,800,000+ likes

  10. Cardi B - 6,700,000+ likes

Note that these figures are rounded down to the nearest hundred thousand. OnlyFinder rounds down subscribers to the nearest ten thousand and photos and videos to the nearest hundred.

How much money do OnlyFans creators make?

OnlyFans offers the potential for creators to earn a substantial income, with over 100 creators making over $1 million. However, the majority of creators earn between $0 to $5,000 a month, with the top 1% of accounts making 33% of all the money. It's important to note that tips, which can be a significant portion of creators' revenue, are not included in OnlyFans' revenue analysis. According to a study, many creators are actually "losing money" on the platform, as they need to consistently post and reply to fans to maintain their income. To break even, creators would need to spend only 20 minutes a day, considering the median revenue of $155 per month and a $15 minimum wage. Therefore, starting an OnlyFans account may not be worth the effort, unless the creator already has a large following on other social media platforms such as Instagram or TikTok.

As the top earners on OnlyFans make millions of dollars, the majority of creators earn $0 to $5,000 per month. OnlyFans' top 1% of accounts earn 33% of all the money, while the top 10% earn 73% of all the money, according to the graph. Keep in mind that many creators' revenue comes from tips, which are not disclosed on the platform. However, as per a study by Thomas, most creators are "losing money" on OnlyFans as they need to spend hours online every day to create and respond to fans' requests. Creators need to be consistent in their posts and timely in their replies. The median revenue for creators on the platform is $155 per month, and if a creator wants to break even with a $15 minimum wage, they need to spend just 20 minutes a day. So, unless you have a large following on other platforms like Instagram or TikTok, starting an OnlyFans account may not be worth your time.

Who is on OnlyFans?

OnlyFans is home to a growing number of notable celebrities, including American rapper Cardi B, American actress and model Bella Thorne, American model and actress Amber Rose, American rapper and singer Swae Lee, professional tennis player and model Adi Spiegelman from Israel, English rugby union player Chris Robshaw, the winner of season 5 of RuPaul’s Drag Race All-Stars Shea Coulee, and American rapper, songwriter, record producer, entrepreneur, record executive, and DJ Jermaine Dupri. Bella Thorne made headlines when she made $1 million within 24 hours of joining OnlyFans, prompting the introduction of payment limitations. Additionally, Belle Delphine, another notable creator, has publicly disclosed that she makes over $1 million a month on the platform.

OnlyFans has also attracted notable celebrities and public figures, including American rapper and actress Cardi B, American actress and model Bella Thorne, American model and actress Amber Rose, and English rugby union player Chris Robshaw. Israeli tennis player and model Adi Spiegelman and American rapper and songwriter Jermaine Dupri are also among the notable creators on the platform. Shea Couleé, the winner of season 5 of RuPaul's Drag Race All-Stars, is another notable figure on OnlyFans.

Bella Thorne made headlines in 2020 when she reportedly earned $1 million in the first 24 hours after joining OnlyFans. However, her success also led to controversy, as the platform introduced payment limitations in response to her high-earning debut. Meanwhile, Belle Delphine, another well-known creator on the platform, revealed that she makes over $1 million per month from OnlyFans. These high-profile success stories have helped to further raise the profile of the platform and increase interest among content creators and subscribers alike.

How do people make money on OnlyFans?

OnlyFans allows people to earn money from their content in several ways, including subscription revenue, paid posts, paid streams, pay-per-view messages (PPVs), and tips.

Creators can choose between two types of accounts: a free page or a paid subscription page. Creators with a free page charge fans to unlock posts and pay-per-view messages. Creators with a paid subscription page generate revenue from subscriptions and pay-per-view messages. According to Aella, 64% of income comes from subscriptions, while the remaining 36% comes from pay-per-view messages and tips.

If you're a creator, you can estimate your potential subscription revenue by using the revenue calculator on the OnlyFans site. The calculator estimates a creator's potential subscription revenue based on 1% to 5% of their followers subscribing.

On the other hand, creators with a paid subscription page generate revenue from subscriptions and pay-per-view messages, which can include photos and videos.

For an estimate of how much a creator can earn from subscriptions, OnlyFans provides a revenue calculator on their site.

The calculator estimates a creator’s potential subscription revenue, based on 1% to 5% of their followers subscribing. However, it's important to note that this is just an estimate and many factors, such as the creator's content and audience, can impact their actual earnings.

In addition to subscription revenue and pay-per-view messages, creators can also earn money from paid posts and streams. These posts and streams can be purchased by fans for a one-time fee, and the creator receives a percentage of the revenue.

Overall, while OnlyFans can be a lucrative platform for some creators, it's important to remember that success is not guaranteed and requires hard work, consistent posting, and building a loyal fanbase.

When creating an OnlyFans account, one of the most important decisions to make is whether to create a free or a paid account. Each type of account has its own benefits and drawbacks. A free account can attract followers more quickly as it removes the payment barrier, and also has a few features that paid accounts don't, such as paid posts and paid streams. Creators with a free account can monetize their posts by setting a price to appear locked on subscribers' feeds, and can also start a paid stream where viewers must pay to join. However, a free account may lack consistent income as it can fluctuate from month to month. Additionally, having too many followers may reduce a creator's exclusivity. On the other hand, a paid account provides a more stable income from monthly subscriptions, and can offer more exclusive content to subscribers.

Who founded OnlyFans?

OnlyFans was founded in November 2016 by Timothy Stokely, a British tech entrepreneur who has also founded several other internet platforms, including GlamWorship, Custom4U, and 121With.

Stokely's entrepreneurial spirit can be traced back to his school days, where he took orders for a local fish and chip shop and added his own markup for his friends. Despite originally intending to follow in his father's financial footsteps, Stokely eventually decided to forge his own path.

He holds a degree in Property and Surveying from Anglia Ruskin University and is a fan of the New England Patriots, an American football team.

OnlyFans traffic overview

If you're curious about the reach and popularity of OnlyFans, consider these stats:

  • As of January 2023, OnlyFans draws around 328 million visitors each month, making it the 101st most visited site in the world and the 53rd most visited site in the United States.

  • On average, users spend about 5 minutes and 16 seconds on the site per visit.

  • The majority of OnlyFans' visitors come from the US, accounting for 43% of its traffic.

  • Direct traffic makes up over 55% of OnlyFans' traffic, while social media accounts for about 14%.

  • Twitter generates the most social media traffic for OnlyFans, accounting for about 65% of referrals, while Instagram generates 11%.

  • Around 18% of OnlyFans' traffic comes from referral links, with the most popular referral site being

In summary, OnlyFans initially targeted a niche audience of creators and gradually expanded to include other markets and verticals. Although some may attribute its rapid growth to adult content, there are several other factors that have contributed to its success. These include the impact of the pandemic, media attention, and the platform's unique ability to facilitate direct interaction between creators and their fans. Ultimately, OnlyFans has succeeded by providing a platform that empowers creators to monetize their content and build direct relationships with their followers.

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How to Find People on OnlyFans

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Flyerim Flyerim
10 minutes