In the ever-evolving world of TikTok, new trends and viral hashtags emerge almost daily. One of the latest trends taking the platform by storm is "Hopecore." This trend is all about positivity, motivation, and mental well-being, and it’s quickly gaining traction among TikTok users. But what exactly is "Hopecore," and why is it resonating with so many people?
In this article, we’ll explore the rise of the Hopecore trend, why it's proving to be popular, and how it differs from other viral trends.
What is TikTok's Hopecore Trend?
At its core, Hopecore focuses on uplifting and positive messages. TikTok creators share videos that promote optimism, hope, and self-care, aiming to inspire viewers to stay motivated and find joy in the small things in life.
India Black, a prominent TikTok creator known for her Hopecore content, describes the trend as a space for amplifying positive connections, appreciation for the world around us, and promoting self-care. “Hopecore is about celebrating the little and big things in life," she explains. "It encourages us to seek out the good in every situation, and through that choice, better days will come.”
What Makes Hopecore Different?
Unlike other trends that may focus on aesthetics or challenges, Hopecore is all about the message. The content often takes the form of slideshow-style videos featuring motivational quotes, heartwarming illustrations, and feel-good images. TikTok’s photo mode feature, which allows users to upload up to 35 static images, is frequently used in these videos to create a calming, inspirational vibe.
Popular Hopecore videos might include quotes from public figures, celebrities, or clips from interviews that are meant to inspire. Voices like Dwayne "The Rock" Johnson, Kevin Hart, and Morgan Freeman are often featured, with their motivational quotes providing the audio backdrop for these posts.
While there are no strict rules for Hopecore content, the common theme is a focus on positivity, self-awareness, and gentleness toward oneself. It’s less about hardcore discipline and more about embracing the softer, nurturing side of self-care.
When Did the Hopecore Trend Start?
Although Hopecore is a relatively new trend, it has already garnered significant attention on TikTok. As of last week, there were over 180,000 creations under the #hopecore hashtag, and that number is growing rapidly. In just a short time, the number of videos has increased by 20,000, signaling its quick rise in popularity.
TikTok has seen a wide variety of "core" trends over the years, from cottagecore to balletcore and gorpcore. Each "core" represents a distinct aesthetic or attitude, and Hopecore is no different. In fact, Hopecore is quickly outpacing some of these older trends in terms of engagement and growth.
Why is Hopecore So Popular?
In today's world, people are dealing with stress, anxiety, and a constant stream of bad news. Hopecore offers a welcome respite from the doom and gloom, providing TikTok users with a chance to stockpile positive affirmations and feel-good content.
TikTok users are interacting with Hopecore videos in a unique way. Unlike other trends that might garner likes or comments, Hopecore videos often have high save rates. Viewers save these videos to revisit when they need a motivational boost or a moment of calm. It’s a way to recharge and find solace in the midst of a hectic day.
Moreover, Hopecore content is comforting without being intense. It's about being gentle with yourself, offering self-compassion instead of rigid self-improvement goals like "wake up at 5 AM and hit the gym." Instead, it encourages kindness, patience, and hope.
Why Do We Need Hopecore Now?
As India Black notes, social media has often led to disconnection. Many people find themselves glued to their phones, scrolling endlessly through negative or mindless content. Hopecore aims to break that cycle by offering something more meaningful. It’s a way for people to reconnect with their surroundings, find inspiration, and remind themselves that despite life's challenges, there is still beauty and hope in the world.
By filling our social media feeds with content that uplifts and inspires, we can shift our focus from the overwhelming aspects of life to the positive ones. In an era where stress and anxiety are high, Hopecore may be exactly what we need to feel grounded and hopeful again.
TikTok's Hopecore trend is not just another fleeting viral hashtag—it's a movement that promotes positivity, optimism, and self-care. As more and more people discover the joy and inspiration that Hopecore offers, it's likely to continue growing in popularity. In a world filled with stress and uncertainty, Hopecore provides a much-needed reminder that hope, kindness, and better days are just around the corner.
